Field
notes.
- /LOG-001 · Engineering 14 Jul 2026
What is a custom LMS — and does your business actually need one?
Off-the-shelf platforms work until they don't. What a custom LMS costs, when Teachable is genuinely the better choice — and the six signs you've outgrown the template. Featuring GameChangers, the LMS we built.
bsa-consulting Read - /LOG-002 · AI & Search 13 Jul 2026
How AI Chatbots Are Changing Small Business Support
AI chatbots stopped being a gimmick. Modern LLM-powered assistants answer questions, qualify leads, and book appointments — 24/7. Real deployment data: response time from hours to under a minute, conversion up 60%.
bsa-consulting Read - /LOG-003 · AI & Search 11 Jul 2026
Your customers are asking AI about you. What is it saying?
AI assistants now answer 12-18% of informational queries — and most businesses are invisible in those answers. Here's the GEO playbook: how to get your brand cited by ChatGPT, Claude, Perplexity, and Google AI.
bsa-consulting Read - /LOG-004 · Strategy 09 Jul 2026
Google Ads vs Meta Ads: Which One is Right for Your Business?
The wrong platform choice doesn't just underperform, it actively costs you money. Here's how to decide based on your business model, not guesswork.
bsa-consulting Read - /LOG-005 · Performance 17 Jun 2026
Why Core Web Vitals still matter — and what red vitals cost you
Green vitals aren't an SEO checkbox. They're the line between a site that converts and one that quietly leaks revenue every day.
BSA Digital Read - /LOG-006 · Strategy 17 Jun 2026
What a digital agency actually does.
Everyone says they do 'full-service digital.' Most don't. Here's what a real agency delivers — and the gaps that quietly cost you growth.
BSA Digital Read - /LOG-007 · Engineering 17 Jun 2026
Picking a stack on merit, not on habit
Astro, Next.js, Spring Boot — we pick per project, not per studio preference. Here's the matrix we actually use.
BSA Digital Read - /LOG-008 · Strategy 17 Jun 2026
The quiet cost of template sites
A template gets you live in a week. The cost shows up in month three, when the conversion data starts coming back.
BSA Digital Read
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